Web-friendly CV

Experience

  • November 2022 to present

    [Skills] Service design, strategy, UX, GDS, agile delivery, accessibility standards (WCAG)

  • June 2021 to May 2022

    [Skills] copywriting, content strategy, PR, travel retail marketing, project management

    • Digital marketing advisory for Edrington Global

    • Lead content strategy for travel retail campaigns for The Macallan (i.e. The Harmony Collection)

    • Solely managed and produced daily newsletter for Marriott APAC (1500+ subscribers)

    • Social listening reporting for Marriott International

    • Social media copywriter for Marriott Bonvoy APAC, Hublot Hong Kong, The Macallan Hong Kong

    • Creative ideation and execution of livestream campaigns for The Macallan Room in Hong Kong

    • Creative ideation, key conceptualisation and planning for content advisories

  • August 2020 to April 2021

    [Skills] content creation, social media, branding, e-commerce, growth marketing

    • Copywriting for all social and marketing material (EDMs, website, ads)

    • Developed the company's blog from scratch "Raze Reads"

    • Managed and scheduled content across all channels

    • Creative ideation, direction and media production (photography, film, graphic and illustration)

    • Liaised with 100+ KOLs (local and international)

    • Led an internal branding sprint to re-establish brand values, image and content direction

    • E-commerce research and design for Shopify-powered website

    • Regularly consolidated with R&D to align content standards and messages

Skills

    • Wireframes, user flows, and prototypes on Figma at a basic level

    • Work with a design system and components at a basic level

    • Understand and apply web accessibility principles (i.e. AAA) at a mid level

    • Journey maps, service blueprints and strategy at a mid to high level

    • Conduct user research and gather insights on a basic level

    • Content strategy for social media and marketing at a mid level

    • Copywriting for digital media and publication at a high level

    • SEO marketing at a basic level

    • Understand digital marketing analytics at a basic level

    • Brand building and growing at a mid level

    • I’m learning and I know it. This means I truly embrace a WIP mindset, and will consistently solicit feedback, take it onboard and repeat.

    • I listen with my eyes. It’s a Chinese saying, but I give the details the attention they deserve because I’m always observing and reflecting after. It helps me remember things for later.

    • I’m a critical thinker. I love big questions and I cannot lie!

    • I’m not intimidated by uncertainty. I lean towards being a breaker of ideas (rather than polisher). My favourite phase of design is discovery.

    • I’m an optimist. More often than not, I will bring a glass-half-full attitude, even on a Monday morning.

    • I’m pretty good with words. Some people draw, I’d rather write, and sometimes I speak.

Education

MRes Healthcare & Design @ RCA & Imperial

2023 - 2025

BA Design Management & Cultures @ UAL

2018 - 2021

See some of my past degree work here.

Languages

English, Cantonese