What I do
I’m a Service Designer @ PwC in London, UK. I wear different hats from research to strategy, but these days I’m a service designer for big consumer brand, working on a retail and health digital transformation.
Still toes-deep in my design career, but my past looks like:
Seeing a biotech start-up come to life, as a small marketing team of three (my first internship > full-time)
Creative strategy for an agency, where I sat across marketing, research, content and digital (my first job, post-grad)
Freelance copywriting/travelling/working in a whisky bar (7-month hiatus)
I’ve also worked on some fun projects in my time as a Design Management student:
Delivering a patient-centric health system in Hong Kong
Blueprint for a food market in London, inclusively designed for the visually impaired
COVID-resilient business proposal for beauty SMEs in Colombia