Work
Senior Service Designer at PwC, but titles rarely define me. I wear different hats from UX to CX, across a breadth of different sectors: digital government (GDS), healthcare, retail and finance/banking.
I believe in making things work, open and last. Still toes-deep into my design career, but the goal is to grow into a T-shaped hybrid.
Recent work
This section is currently WIP. For now, feel free to read my weeknotes to see what I’ve been working on or request for my detailed portfolio below.
Pre-design experience
Creative strategy for a digital agency, working with brands like The Marriott, Hublot, The Macallan
Helping a biotech start-up come to life, in a small marketing team of three
Freelance copywriting, while working in a whisky bar for 7 months
Academic projects
Currently writing a dissertation on designing for death
Proposing a patient-centric healthcare system in Hong Kong
Developed a blueprint for a food market in London for the visually impaired
Wrote a COVID-resilient business proposal for beauty SMEs in Colombia